Mental Capital Marketing Courses

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Account Based Marketing Course Information

A successful marketing plan is different for every account -- this course is all about growing new revenue with plans tailored to the unique needs of each one.

  • Planning Your Account-Based Marketing Efforts
  • Creating Personalized Account-Based Marketing Programs
  • Orchestrating and Communicating Your Account-Based Marketing Campaigns
  • How Well Are You Connecting: Analyzing Engagement Across Target Accounts

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Content Marketing Course Information

Content is king when it comes to executing a successful marketing plan. This course is about building the right content to deliver the results you need!

  • Planning Your Content Marketing Campaign
  • Creating and Testing Assets for Your Content Marketing Campaign
  • Kicking Off Your Content Marketing Campaign
  • Analyzing the Results of Your Content Marketing Campaign For Strategic Integration

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Buyer-Centric Demand Generation Course

Luck is not a business plan so it's time to learn to create demand for your products and services and drive targeted consumers to your business! This is a strategy!

  • Planning for Effective Demand Generation
  • Creating Content for Effective Demand Generation
  • Communicating Your Demand Generation Programs and Campaigns
  • Analyzing Your Demand Generation Programs and Campaigns

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Digital & Foundational Marketing Courses

From sales reps and business owners to marketing staff & referral partners -- everyone needs the knowledge to drive new revenue by design.

  • Digital Marketing
  • Brand Marketing
  • Channel Marketing
  • Foundation Courses
  • Lead Generation
  • SEO & Promotion
  • Content Writing
  • Customer Centric Focus
  • Intensive Target Courses

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EVERY BUSINESS OWNER, MARKETER & SALES PROFESSIONAL WILL ACHIEVE GREATER SUCCESS WITH THE KNOWLEDGE THAT EMPOWERS PERMANENT GROWTH.

Every marketing company is great at something -- and the world of marketing & advertising is clearly diverse! With all the emerging technologies and rapidly growing trends in digital marketing, every company is challenged to choose the right provider for the right service. Every company's needs are as unique as the demographics they must target and with that, the vendors they choose must be able to support what matters most -- revenue results. Providers on this page are listed solely because they put their money where their mouths are and deliver the integrity-driven results we demand for our clients. Companies we believe in are listed here for your convenience.

Digital Marketing Courses

Digital Marketing Strategy
  • creating a digital marketing strategy and plan
  • leveraging your content for the digital space
  • bringing it all together through mobile marketing, social media, search & online ads
E-Commerce
  • selecting the right technology
  • attracting more customers with specific marketing techniques
  • making it easier for customers to purchase through your site, at any time, with any device
Email Marketing
  • understanding testing and analytics strategies
  • designing effective emails
  • crafting a killer subject line
  • improving deliverability
Marketing with Websites
  • create user-friendly, search-friendly, and mobile-friendly website content that meets customer needs
  • compel visitors to take actions that support business goals
  • optimize existing website processes and technology to improve marketing functions
Landing Pages
  • combining compelling copy with e ective design to drive conversions
  • testing and optimizing to increase engagement
  • building next-generation landing pages
Video Marketing
  • developing a video strategy
  • recognizing the use cases for video
  • choosing the right hosting platform
  • improving content with analytics
Mobile Marketing
  • understanding why mobile marketing is critical to your business
  • getting started with mobile email, SMS campaigns, apps, and location-based marketing
  • making your website and emails mobile-ready
  • targeting mobile consumers
Online Advertising
  • creating compelling messages
  • using Pay-Per-Click, native advertising, and retargeting
  • understanding di erent advertising platforms
  • integrating and measuring paid, earned, and owned media
Social Business
  • understanding the di erences between social business and social media
  • developing a social business model
  • getting the right people on board with your social business strategy
  • creating new opportunities through social business
Social Media
  • setting your social strategy
  • measuring social media success
  • developing a consistent brand voice
  • leveraging your brand advocates

SEARCH ENGINE OPTIMIZATION

Getting Started with SEO
  • understanding the basics of SEO
  • choosing the right keywords
  • boosting SEO by creating the right content
Optimizing Content for Search and Mobile
  • attracting more track to your website
  • increasing SEO through website design and usability
  • ensuring mobile users can find you

LEAD NURTURING

Intro to Effective Lead Nurturing
  • creating a high-powered lead-gen program
  • qualifying a lead quickly and e ectively
  • moving leads through your sales funnel
  • automating your lead processes and more
More Effective Lead Nurturing
  • testing your lead nurturing program for success
  • creating personas and a content library aligned with the buyer’s journey
  • optimizing conversions using data
Storytelling
  • identify and apply storytelling techniques used by brands to create content marketing pieces
  • utilize proven storytelling tools across multiple channels and formats to create emotional, personal connections
  • create relevant brand story messages that meet engagement, delivery, and business goals
Value Propositions
  • identifying your core competencies and how they create value for customers
  • developing your unique value proposition
  • analyzing customers to strengthen relationships

Customer-Centric Marketing

Customer Relationships
  • creating a winning value proposition and unique selling proposition
  • building customer loyalty
  • turning customers into brand advocates
  • measuring customer experience
Customer-Centric Marketing
  • developing customer-centric content and messaging
  • mining data and analytics to enhance engagement
  • listening to understand your customers’ needs

Brand Marketing Courses

Brand Admiration
  • implement a framework for your brand’s success
  • create an admired brand that is top-of-mind for your customers
  • build your brand‘s admiration through trust, love, and respect
  • appeal to your customers’ needs and win their admiration
  • strengthen brand admiration for  long-term success
Brand Engagement
  • define brand engagement and explain its benefits
  • identify key attributes and steps for creating brand engagement experiences & campaigns
  • create different kinds of brand engagement experiences and campaigns that support marketing and business goals
Branding
  • setting yourself apart from competitors
  • keeping your brand top of mind
  • building a great brand
  • finding your brand voice

Channel Marketing Courses

Being a Better Channel Marketer
  • finding channel partners
  • creating e ective channel marketing programs
  • motivating your partners to sell
  • managing channel conflict
How to Motivate Your Channel Partners
  • setting your partners up for success with the right tools and training
  • using social media to strengthen partner engagement
  • creating e ective channel demand programs
  • integrating mobile marketing into your channel strategy

Foundation Marketing Courses

Marketing Planning
  • developing a framework for marketing success
  • crafting a winning marketing plan aligned with your goals
  • understanding the di erences between B2B and B2C planning
Marketing Strategy
  • push your boundaries and learn how to think more strategically
  • apply market information to your strategy
  • leverage marketing frameworks for successful strategizing
  • analyze your competitors’ strategies
  • leverage partnerships for long-term growth
Market Research
  • identifying sources of data
  • using complementary research tools to gather data
  • turning data into business insights
  • determining business priorities
Marketing Mix
  • understanding of different channels
  • using email, mobile, social media, content and SEO
  • identifying opportunities using Google Analytics
Marketing Strategy
  • mastering the four Ps
  • conducting a SWOT analysis
  • creating a campaign plan
Event Marketing
  • incorporating online and o ine events into your brand’s marketing efforts
  • understanding strategy, logistics and programming
  • running event marketing campaigns
  • calculating ROI
Metrics
  • setting clear objectives aligned with business goals
  • measuring your campaign results in a variety of marketing channels including email, PPC, social media, PR and more
  • presenting marketing results to non-marketers
Presentations
  • creating motivating presentations
  • getting the most out of PowerPoint
  • designing great slides
  • delivering more engaging webinars
Pricing
  • understanding the keys to a smart pricing strategy
  • influencing buyers through behavioral economics
  • determining the best pricing strategy for your business
Public Relations
  • aligning your public relations e orts with marketing and advertising
  • rolling out an effective program and keeping it on track
  • showing the value of your PR program

Writing & Content Marketing

Modern Marketing Writing
  • writing lean, mean, marketing copy that gets readers to act NOW
  • developing personas
  • choosing topics to write about
  • measuring customer experience
Tools & Tactics for Writing Effective Content
  • adopting the right voice and tone
  • publishing rules and editing tactics
  • using writing tools to enhance productivity
Content Marketing
  • writing content the right way
  • developing a flexible system for managing your content
  • using content for effective lead generation

Gamification

Aimed at improving engagement and effectiveness, gamification uses elements from game design (leaderboards, real-time activity streams, badges) to reward and motivate your team for completing training.

Assessment

A powerful assessment tool to identify necessary marketing skills based on a marketer's role and assess their level of knowledge on each of those skills. Once skills gaps are identified, we can tailor a customized learning program specific to your team. Use the assessment tool on a regular basis to help track progress and knowledge growth.

Intensive Marketing Courses

B2B Lead Roundup
  • how to effectively generate and manage leads
  • lead qualification across the buying cycle
  • how to build, use, and care for your prospect universe
  • building and optimizing high performing lead gen programs
  • optimizing your website for increased lead flow and conversions
  • balancing the art and science of successful lead nurturing
  • how to earn respect from your sales team and work together
  • manufacturing demand—the power of automation
Email Marketing Master Course
  • how to use email to build customer relationships
  • accelerate your email list growth with proven tactics that work
  • breakthrough email strategies for B2B marketers
  • wake up sleepy subscribers using marketing automation
  • cultivating customer relationships through automation
  • improving email e ectiveness through A/B testing
  • how to write higher converting emails
  • landing page optimization for email marketing
High-Performance Content Marketing
  • create more compelling content
  • defining your audience, from segments to personas
  • how to plan and build a can’t-fail content marketing strategy
  • how to conduct a content audit and assess content needs
  • how to generate fresh ideas for content marketing
  • create content that people and marketers love
  • 10x content production for teams of all sizes
  • how to map content marketing objectives to trackable metrics
Marketing Measurement & Analytics
  • how to create an analytics strategy that ensures success
  • boosting B2B marketing performance with tactical analysis
  • how to gain impactful insights from your data
  • understanding marketing attribution
  • 5 steps for wildly winning A/B tests
  • executive marketing dashboards
  • good communication with data visualization design
  • actionable tips for maximizing Google analytics
Marketing Project Management Essentials
  • time management bootcamp
  • prioritizing marketing initiatives like a pro
  • managing your projects with agile
  • tools and hacks to speed up your marketing
  • business writing essentials
  • team management
  • better project management through spreadsheets
  • run a successful postmortem
Marketing Technology
  • modern sales and marketing alignment
  • secret of demand generation using Google Adwords
  • inbound marketing at the intersection of content and context
  • find and integrate disparate data to measure marketing efforts
  • integrating social media and PR into your automation system
  • strategies to get more from marketing automation
  • executive marketing dashboards
  • how to automate analytics
Present & Persuade
  • how to reduce public speaking stress and increase confidence
  • building strong connections with your audience
  • understanding the science of motivation
  • using the OBF formula to revamp your sales pitch
  • motivating your listeners to buy
  • why great presenters are boring people
  • the six most common presentation mistakes
Search Marketing School
  • how to perform a thorough SEO site edit on your own
  • get started with search PPC
  • grow and measure your mobile SEO strategy
  • get started with mobile paid search and display ads
  • how to stay visible in local search results
  • create content that drives revenue, not tra c
  • maximize influencer marketing success
  • how to use Google Analytics to measure customer acquisition
Social Media Marketing
  • the business value of social customer service
  • how to respond on social media when a crisis hits
  • thriving in a world of social PR
  • six rules for creating a social content strategy that sizzles
  • how to quantify the value and impact of social media
  • harnessing a community forum for fun and profit
  • six strategies for enhanced social engagement
  • developing a smart social media listening plan

Reporting and metrics

You'll get monthly reports on engagement and feedback so you know exactly who is using the system, and how much. You'll also see achievement scores, so you'll know who is learning, and how far they're progressing.

Courses

Created around the principles of Instructional Design and taught by subject matter experts, our learning is available through any device so your team can hone their skills and complete their courses any time, anywhere. All courses contain downloadable slides, checklists, knowledge checks, quizzes, and more.

Customizable Learning Center

Deliver your marketing learning and development content through a customized, branded site. We'll work with you to ensure that your site highlights the company goals and objectives to maximize strategic alignment.

PRO Library

Our library of 6,500+ resources supports your key projects by providing quick answers when marketers need them. Library resources include articles, research reports, case studies, podcasts, online tool kits, video tutorials, and more.

Every Company Must Create The Demand,
Build Client Loyalty & and Design Content That Closes The Deal

BUYER-CENTRIC DEMAND GENERATION

Planning for Effective Demand Generation

A successful demand-generation program can directly grow your organization's bottom line. But smart planning is key. Good planning will help you put together a process that Marketing and Sales can follow to bring in more sales opportunities and revenue... and avoid common pitfalls that so many companies encounter.

Creating Content for Effective Demand Generation

Take the time to develop content for each unique persona you're targeted in your demand generation campaign. Demand-generation content succeeds best when you develop a keen understanding of your buyers and of their individual purchase paths.

Communicating Your Demand Generation Programs and Campaigns

Communication is the heart of marketing. Make sure your hard work you've done is memorable and useful to your audience. See to it that your demand generation programs and campaigns get out the door, successfully. And what's more, that they rally people around your ideas.

Analyzing Your Demand Generation Programs and Campaigns

Gathering and analyzing data to see how your demand generation campaigns perform is a key step in becoming data-driven. It's also key to ensuring success with any future campaigns.

Live, Interactive Seminars

We'll set up live AMA (Ask Me Anything) sessions after Teach Me How seminars and training courses to drill down into specifics. Your marketers can get answers in real-time for faster knowledge.

Customer Support

The success of your marketing education program is our passion. We provide telephone and email technical support five days a week to ensure your solution is working smoothly.

Account Management

We'll help you kick off your Corporate Training solution to ensure maximum engagement. We'll also set up monthly reviews with you to achieve and maintain a high level of participation.

Peer-to-Peer Knowledge Sharing

Peer-to-peer sharing across your marketing organization on a variety of topics. Your marketing professionals can collaborate on everyday challenges and implement solutions right away.

ACCOUNT-BASED MARKETING

Planning Your Account-Based Marketing Efforts

Account-based marketing requires careful planning to pull o the big wins. You need ample time up front to research and identify your best-fit accounts, so you can design campaigns that speak accurately to the pain points and needs of key decision-makers.

Creating Personalized Account-Based Marketing Programs

For your account-based marketing campaigns to succeed you need to create personalized, sophisticated campaign assets that address the pain points and concerns of each key contact and decision-maker at your target account.

Orchestrating and Communicating Your Account-Based Marketing Campaigns

When they're executed well, your ABM efforts work in harmony to address the needs of the many decision-makers you aim to persuade. It's crucial you orchestrate your campaign tactics so that you're communicating e effectively, and so that one effort doesn't undermine another.

How Well Are You Connecting: Analyzing Engagement Across Target Accounts

Performance is measured differently with ABM campaigns. You want to know account-specific information. Learn the key metrics to measure success across your target accounts—and which metrics matter the most for ABM.

CONTENT MARKETING

Planning Your Content Marketing Campaign

Begin your content marketing campaign with a strong foundation for success. Set measurable goals. Determine the right audience. And select the topics and content types your audience wants.

Creating and Testing Assets for Your Content Marketing Campaign

Learn a purposeful approach to content creation. Use what you already have and figure out exactly what you still need. Create assets that resonate with your audience and drive a desired action.

Kicking Off Your Content Marketing Campaign

Learn what to do just before you launch your content marketing campaign, so you connect with your audience at the right time and place. Plus, learn a simple way to increase reach and improve results.

Analyzing the Results of Your Content Marketing Campaign

Part of any marketing campaign is determining if your hard work is paying off . This course shows you how to set up your data for easy analysis and how to optimize your campaign in real time.

Empower The Mind
To Succeed By Design

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